Critic about Impact of Social Networking on Business

I am going to summarize and share my critics about Social Networking Business. This article is about impact of Social Networking on business, and the link is: http://socialnetworking.lovetoknow.com/Impact_of_Social_Networking_on_eBusiness

When you sign in your account of SNS, you can see many advertisement in one page. Many companies have started to use SNS to promote their products, so I am going to criticize about the article.

In this article divided two point of view which is plus and flip side. It mean positive and negative things about SNS business. First of all, I will start with positive things.

1. become more focused on their customers than ever before.

Ebusiness can focus on their customer, yes. In the SNS, many people provide their information when they didn't realize. Our profile and uploaded information is good feed for company. They analysis our data, and provide their advertisement. So, they can focus on their customer that ever before.

2. People are seeing businesses responding to the opinions people post online and that makes customers feel like they're having more influence on businesses' behavior.

Yes. Using SNS marketing is really fast to check company feedback, also the company can see what the problem is. When we write down bad thing about product, the company find out that uploaded writing. Then, they sent direct message or show the feedback. Of course, it can make me feel like I can influence their business. For example, one of my friend uploaded like there was a worm in their product on her Facebook. And you know what? That company sent the direct message to her, and saying apologizes and sent many snacks for her. SNS is good for both company and customer.

In this article, the author compare and contrast between past and present, that was good to think deeply. We can see how they have changed.

3. reducing eBusinesses' communication expenses

Of course, they can reduce their money! If I have to connect the customer using phone or visiting their house, it will cost a lot. Also, in the past, the company made a lot of material to promote, but now, they just make the image or video to promote it. How easy! So, they can reduce their communication expenses.

4. The savings are often greater for conversations with suppliers and customers

Also, they can save their money, then they use that saving like this. It is for supplier and customer. So, the companies can make the differences efficiently.

Now, I am going to talk about negative side.

1. Employees who don't manage their usage of social networks during work hours can see signs of it in poor performance reviews. 

Take a look at #1, the employees can spent their time useless. I am sure you agree with this. In the company, they have many things to do, but they spent many time to do their SNS page like uploading pictures and videos or looking others web page. These situation will spoil everything that related to company task. Also, if I were a employer, I will be upset what they are doing, isn't it?

2.When people do click on the banner ads, the visitors don't stay on the advertising eBusinesses' sites long enough to buy anything.

I know what the situation is. There are many advertisement in SNS page, but we don't click it, right? People know that is useless commercial for them. They know they don't need it. If they so, they can click and visit the promoted site. However, we don't spent many time in it. Lately, the internet customers are chic. They leave if the information is not good for them.

3. A lot of companies are still in an interim stage, in which social networking still supplements older business practices. Having both in place only makes social networking more expensive, rather than a cost saver.

It means many companies try to manage their promote site, and offline advertisement. It can cause "wasting of money and time". They think that is saving money and time, actually the answer is NO! They spent their money to make perfect commercial both online and offline. I can know the actual effect of online commercial is not that good in #2. They cannot make the customers stay long their web page. It can cause loss of budget. Then, they spent two time, it is definitely wasting time and money.

Through my critic, I can see many side of SNS marketing. Before I read it, I think SNS is good for the companies, but after I read it, that wasn't true. There are many risks on here. Also, the companies feel difficulty about making online marketing. However, it doesn't cost a lot than offline marketing, they can take the risks.